Search Engine Marketing (SEM) or Pay-Per-Click (PPC) is about being in front of your ideal customer precisely at the moment when they’re searching for your product or service. It consists of “sponsored” advertisements via Google’s AdWords that get your website to appear for given keywords. At Studio 63, we will develop an online marketing strategy to ensure that your website is visible on the internet, especially in terms of SEM/PPC and other forms of internet marketing, such as banner ad campaigns. SEM/PPC can be bundled with SEO, so while the SEO work is being done and until the results appear, a SEM/PPC campaign can be an effective jump-start to delivering quick results.
Benefits of SEM: Highly targeted to prospects actively searching for your product or service
Low entry costs as you control the budget for each campaign
Quick to implement a customized pay-per-click campaign
Flexible approach as campaigns can be adjusted in real-time based on response
Measurable results based on a high level of analytics
Cost-effective as SEM often generates a positive return on investment
Outperforms other advertising